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KPMG International has announced the appointment of David Rowlands as its new global head of AI.
Alongside this, the firm has launched the KPMG Trusted AI framework with the aim of ensuring a responsible and ethical approach to AI transformation.
In this newly created role, Rowlands will collaborate and coordinate with specialists from across the global organisation to help drive and implement KPMG’s AI strategy.
KPMG stated that he will help drive innovation through the design, development, and deployment of new AI powered services to help clients address their most pressing challenges.
Most recently, Rowlands served as head of consulting for KPMG in the UK, sitting on the UK
executive committee and the global advisory steering group.
In addition, he will also help member firms to embed and adhere to the strong governance outlined in the KPMG Trusted AI approach.
The Trusted AI approach is built on the principles of fairness, transparency, explainability, accountability, data integrity, reliability, security, safety, privacy, and sustainability.
Rowlands said: “I am excited about the promise of AI. With the ability to boost productivity with speed and scale, AI models continue to transform businesses and are one of the keys to unlocking sustainable growth in a way that can build a better future for people, companies, and society.
“By responsibly embracing AI, we see the potential to fully harness its power by bringing
together the human ingenuity, business, and industry expertise of KPMG professionals with
the power and scale of AI programs. I am looking forward to working in collaboration with people from across the globe to firmly position KPMG as a leader in AI.”
