Price Bailey advises on HLD Group acquisition

Price Bailey’s strategic corporate finance team has acted as lead advisor on the sale of Robert Lee Distribution Ltd, a £50m distributor of bathroom products, to HLD Group.

HLD Group, which owns Aquadart Bathrooms Ltd, is a prominent designer and manufacturer of “high-quality” bathroom products. 

According to the companies, the transaction presents a “significant” opportunity for Robert Lee and Aquadart to combine their services and strengthen their offering within the bathroom sector through enhanced sourcing and distribution.

Going forward, the merged business will continue to operate from Robert Lee’s head office in Hertfordshire.

Mark Rowntree, who led the transaction at Price Bailey, said: “We are thrilled to have advised on a fantastic deal for both businesses. HLD’s acquisition of Robert Lee brings a rich history of trading and an expansive network of retail customers. 

“The merger with Aquadart will yield significant synergies throughout the supply chain, offering a broader range of products to an expanded customer base.”