Accounting and business advisory firm Hurst has unveiled a new brand identity as it prepares to mark its 40th anniversary.
Hurst, which was founded in 1982, has replaced its strapline “unlike any other accountant” with “just imagine” and has introduced a new logo and typeface for its branding.
Alongside these measures, the firm’s website has been refreshed with new imagery, copy and client stories reflecting Hurst’s strategy of “building long-term strategic partnerships with ambitious entrepreneurial businesses across the north west”.
Clients featured in the first series of testimonials are Arighi Bianchi, Bullocks, Continental Textiles, Cosatto, David Luke, Interpart UK and London Lash. HURST focuses on advising entrepreneurial, owner-managed businesses with turnover of £5m-£100m.
Partner Simon Brownbill, Hurst’s director of practice development, said: “This is our first brand overhaul for six years, and evolution rather than revolution has been the watchword in developing our bold new identity.
“There’s a clear link with the old branding, but this time around we are also showcasing clients to tell our story, to reflect the firm we are and the benefits of a HURST partnership, by emphasising what makes us different – the people, the expertise, the clients and the future.”
He added: “Inspiring our clients and putting our colleagues at the heart of the new brand have been key to the project – helping them to imagine what they can become and what they can achieve with us. It’s a strong, powerful and optimistic message which is designed to encourage our clients and staff to think bigger with us.
“We see this project, alongside our digital focus, as a statement of intent that both rejuvenates and future-proofs the brand, while also signalling the start of another era for Hurst as a whole as we approach our 40th anniversary.”