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PKF advises Bloom & Wild on debut acquisition

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PKF Francis Clark and PKF Wallast have advised Bloom and Wild, the flower and gifting platform, on its acquisition of Netherlands-based competitor Bloomon for an undisclosed fee.

Members of the PKF International network of accountancy firms, which comprises 220 independent companies in 150 countries, provided Bloom and Wild with a “full suite of buyside” support services.

The advisory services were led by Sam Phillips, transaction services director at PKF Francis Clark, and Ruud van der Line, transaction tax partner at PKF Wallast. 

Phillips said that the transaction was an “exciting and complex deal to work on”, adding that the firm’s services covered “financial and taxation due diligence, completion mechanism and sale and purchase agreement advisory support”.

He added: “It also demonstrates the strength of the PKF International network in action, as our member firm in the Netherlands was also instrumental in getting the deal over the line. Further work was done by our colleagues at PKF Mueller in Chicago.

“We look forward to Bloom and Wild continuing to grow its share of the European flower delivery market and wish the combined team every success.”

The deal sees the flower retailer expand its European footprint, forecasting revenues of over £200m this year.

Sophia Meadows, finance director at Bloom and Wild, said: “PKF were an invaluable support throughout the entire process. 

“They were flexible with ever moving timelines, totally understood our business and what mattered to us and we relied on their technical expertise heavily to guide us through the process.”

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