Global accounting and consultancy network Moore Stephens has relaunched its brand to become ‘Moore’.
According to the firm, the unveiling of a new logo, visual identity and brand positioning marks the “continued evolution” of a network of more than 260 independent firms in 112 countries and a client-focused professional community of more than 30,000 people.
It added the change from Moore Stephens to Moore marks a “point of change” in its global community, and said the move encapsulates the traditional “core strengths” of Moore Stephens, while positioning a more modern, internationally relevant brand, supporting the future success of a globally connected accounting and consultancy network.
Moore Global CEO, Anton Colella, said: “In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt. With our new brand – Moore – we choose a new identity fit for a world defined by global decision making, data-driven insight and the need for agility in all that we do.
“The brand captures our ability to connect to you locally and globally as we help you realise your ambitions. That is why our brand position is ‘Helping you thrive in a changing world.”
He added: “We never lose sight of what makes us strong, and why our network has grown and continues to grow – our commitment to ever stronger relationships with our clients.
“So as we look to the future, our brand honours our Moore Stephens heritage, reflecting the strengths that clients can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job.”