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Cooper Parry has unveiled new branding in Belfast and Dungannon as part of a campaign marking its expansion across Northern Ireland.
The move follows the group’s acquisition of CavanaghKelly in July and forms part of its wider three-year growth strategy to build what it describes as a “next-generation professional services group”.
Cooper Parry, which now employs around 2,000 people including a 100-strong team in Dungannon, said it aims to grow further in Belfast and other parts of Ireland.
The campaign featured large-scale visual displays at several Belfast landmarks, including the Albert Clock, the Harland and Wolff cranes, Belfast City Hall, the Big Fish sculpture and the Titanic museum.
According to the firm, the promotional work was designed to “build awareness, encourage conversation and strengthen local business links”.
Cooper Parry’s expansion in Northern Ireland will create new opportunities for staff and clients, particularly in areas such as wealth management, digital transformation, cross-border advisory and business restructuring.
Des Kelly, head of Northern Ireland at Cooper Parry, said: “This campaign is more than just eye-catching visuals,” Kelly said. “It’s a clear statement of intent. We’re here to shake things up and build something game-changing and industry-defining across Ireland. The benefits for our people and our clients are going to be huge.”
