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Cooper Parry has acquired London technology consultancy Embracent as the professional services group continues to expand its digital operations.
The deal is the firm’s seventh since it partnered with New York private equity investor Lee Equity Partners earlier this year.
Founded in 2015, Embracent advises businesses on digital transformation, data strategy and the use of emerging technologies, including artificial intelligence. Its clients include Unite, Cranswick, Modulaire, Rexel, Sir Robert McAlpine and Transport UK.
Cooper Parry said the purchase takes its pro forma turnover to more than £250m. The firm has set a target of reaching £600m in revenue by 2028.
It comes as Cooper Parry is developing professional services, wealth management and digital as part of its growth plan.
Mark Lockton, co-founder and CEO, said: “Our values are core to our business, and we’re delighted to join forces with CP, a company that shares similar ethos and values – putting people first, building trusted partnerships, and focusing on meaningful outcomes.
“This partnership means that we’ll strengthen our ability to innovate, scale, and continue delivering exceptional results for the organisations we serve.”
Asif Ahmed, managing director, Cooper Parry Digital, added: “Bringing Embracent on board is a key addition to CP’s creation of a best-in-class digital consultancy for the mid-market. We’re anticipating what progressive clients are thinking about and providing joined-up, robust, real-world solutions.
“What Mark and his talented team is delivering in the digital transformation space perfectly complements our four other digital pillars: Salesforce, Oracle NetSuite, cyber security and data analytics.”
Ade Cheatham, CEO, Cooper Parry, concluded: “I’m delighted to welcome Mark, Gareth and the team on board. This latest deal plays right to the thrust of our vision. Embracent helps us reimagine the way businesses are supported to drive their growth. We’re not just assembling smart capabilities, we’re creating a single, scalable powerhouse.”
