RSM appoints new director

RSM has announced the appointment of Michelle Bee as a business transformation director to strengthen its consulting team.

Bee joins from PA Consulting and has over 15 years’ experience advising on operating models, with a particular focus on digital transformation, innovation and customer experience. 

She has significant expertise in the consumer markets and manufacturing industries, with previous clients including a multinational consumer goods company, a global leader in sustainable technology, and one of the largest automotive companies in the world.

At RSM, Bee will lead on enhancing operating models for clients, helping them to better understand the customer experience, develop digital innovation strategies and embed the right technology to meet the needs of clients.

She is also committed to mentoring the next generation of leaders with a particular focus on women from ethnic minority backgrounds, creating opportunities for individuals to thrive in leadership roles.

Bee said: “Innovation is not just about having a brilliant idea; it often fails when it doesn’t fully address the market and the user’s needs. I’m looking forward to helping clients at RSM, by putting the user experience and outcomes at the forefront and bringing this to life by cultivating the right environment, structure, insights and capabilities.”

Mohi Khan, business transformation partner at RSM UK, added: “Michelle’s deep expertise in business transformation and digital technology is a real asset to the team. She understands that for innovation to work, organisations must consider the wider picture and how it fits in with all other aspects of the business. Michelle will play a huge part in supporting clients along their unique journeys as well as building upon our strategic alliances further.”