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Intuit for Education has launched its international expansion into the UK to provide students with money management and entrepreneurship skills, as part of a global commitment to reach 50 million students by 2030.
The launch begins with a financial literacy forum at the London Stadium today (21 April), which is hosting 180 students and teachers from six East London schools for interactive business simulations in collaboration with the West Ham United Foundation.
It comes as Intuit research indicates only 26% of young adults in the UK received financial education at school. While 58% of people aged 18 to 34 are interested in entrepreneurship, only a third received business guidance during secondary education.
Students will participate in breakout sessions using QuickBooks and Mailchimp software to simulate running a business and designing marketing campaigns. The event will also include appearances by education ambassador Bobby Seagull and former defender Anton Ferdinand.
The programme provides a curriculum of more than 230 hours. Lessons have been localised to reflect UK financial systems and legislation. The West Ham United Foundation supports more than 50,000 people annually through community programmes across London and Essex.
Dave Zasada, global vice president of education and corporate responsibility at Intuit, said: “Financial literacy is a critical life skill and is the key to unlocking opportunities and making decisions that secure a better future. We are helping students build real-world money skills early on and giving them the confidence to do everything from navigate daily financial decisions, to building a business of their own.”
Joseph Lyons, chief executive officer of West Ham United Foundation, added: “Collaborating with Intuit for Education on this event helps us to give students a unique experience while offering access to practical financial skills that will support them both in school and beyond.
“Days like this help build confidence, broaden horizons and prepare young people with vital skills for the future.”
