Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Moore Kingston Smith Corporate Finance has advised global digital marketing agency Incubeta on the acquisition of Shout Bravo, a Manchester-based digital PR agency.
Incubeta offers a full range of marketing solutions across creative, technology, media, e-commerce and data.
Established in London in 2001, it employs over 800 professionals across 20 offices internationally. As a partner of Google, Facebook and Salesforce, its clients include Hyundai, Netflix, HBO and L’Oréal.
In November 2022, Incubeta was acquired by Carlyle Europe Technology Partners (CETP), a platform which invests in technology companies across Europe, with the plan to accelerate further international growth through acquisitions and investment in new services and proprietary technology.
The acquisition of Shout Bravo, which was established in Manchester in 2019, will reinforce Incubeta’s services, expertise and capabilities to deliver integrated PPC and SEO strategies for clients.
The transaction follows the recent acquisition of advanced data and analytics partner Persuasion.
The Moore Kingston Smith Corporate Finance team provided financial and tax due diligence and advice, led by Corporate Finance partner Mike Orton, who specialises in transaction services, and director Adele Hebditch and manager Henry Waugh.
Andrew Turner, managing director at Incubeta, said: “Thank you to the team at Moore Kingston Smith for providing us with a personalised and multi-disciplinary approach in this transaction. Mike and the rest of the team have shown a great understanding of the digital marketing industry, exceptional attention to detail and have gone the extra mile to ensure the completion of this acquisition.
“This deal enables Incubeta to offer an experience that represents the future of search. With Shout Bravo and Incubeta joining forces, our clients will benefit from more powerful and enhanced digital marketing capabilities.”
Orton added: “It’s been a pleasure and rewarding to work with Andrew and Fabio and their teams at Incubeta and Carlyle on this transaction. Private equity firms understand the increasing value of digital marketing, especially now that SEO has seen its biggest shift in a decade. It’s transforming how and where people search.
“This partnership will help Incubeta expand its market-leading services and Shout Bravo grow as part of the group. We wish them all the success in this new chapter.”
