FRP advises on Showerwall sale to Bathroom Brands Group

FRP Advisory has advised on the acquisition of Showerwall out of administration by Bathroom Brands Group. 

The acquisition will see Showerwall now sit alongside the group’s portfolio of bathroom product brands including Crosswater, Burlington, Britton and Clearwater Interiors.

Beyond the brand line-up, this group enlargement will deliver meaningful category expansion giving even greater coordinated access to the market. 

Following recent news of International Decorative Surfaces (IDS), the parent company of Showerwall, entering administration, FRP Advisory was involved in preparing to sell the remaining assets.

After a comprehensive process, on 26  September, Bathroom Brands Group reached a final agreement with FRP Advisory to acquire the assets in Showerwall, for an undisclosed sum. 

The acquisition of assets includes the Head Office and Production facility in Stoke-on-Trent as well as IP and all stocks relating to Showerwall. 

Additionally, 19 employees across production, sales and marketing who are focused on Showerwall will TUPE across to Bathroom Brands Group as part of the acquisition of assets from FRP. 

The Showerwall business will continue to be run as a division of the Bathroom Brands Group, as today, from their head office and production facility in Stoke-on-Trent.

 Commenting on the news, Stephen Ewer, CEO Bathroom Brands Group, said: “We’re delighted to welcome Showerwall to the Bathroom Brands Group. Showerwall has a great team with so many similarities in culture and aspirations, their experience and continuity to the Showerwall brand are very welcome in the group. 

“A growing and enviable brand with great products within a growing sector of the market will only add to our strength for the future.” 

Alastair Massey, joint administrator and partner FRP Advisory, added: “I am very pleased to finalise this sale of assets and see the Showerwall team and business find a new home with a group that shares a common vision.”