The firm said Williams joins Streets as an accomplished business development professional having over 20 years’ experience in new business generation, gained from working in both B2C but more recently B2B and the professional services sector.
The firm said she is “well versed” in the work of accountancy professionals, delivering accountancy, audit, tax and business advisory services and their specific relevance for a diverse range of businesses across a number of sectors.
In her new role with Streets, Williams will have responsibility for the development of new client business for the firm across the Midlands, both East and West, an area which enables her to capitalise on her regional knowledge of established business and intermediary contacts.
Williams said: “I am delighted and excited to be joining Streets. The firm is widely respected for its progressive and innovative approach to supporting and looking after the needs of its clients.
“The partners and wider team have really responded well to the pandemic ensuring clients have received practical, proactive and commercial advice. This, along with its continued vision for introducing additional and complimentary services to support clients, I believe is welcome by many business owners and company directors who seek much broader support and assurance.”
She added: ““Certainly, the provision of its own commercial legal services practice, Streets Law, along with its international reach through its own global association, SBC Global Alliance, and a dedicated personal financial planning arm provide a really strong offering for both existing and new clients.
“This is aside to its robust core service provision around audit, accountancy, tax and business advisory. I look forward to promoting the firm’s breadth of services and capabilities especially to potential new clients who may be looking for something different or a fresh approach.”