Iris Software Group (Iris), has announced the acquisition of Senta for an undisclosed amount.
Senta provides cloud-based CRM, marketing, workflow, email automation, secure documents and insights for accountants and bookkeepers.
The group said it “firmly believes” the ability to deeply integrate and manage cloud applications, such as practice management, can make a “substantial difference” to organisations.
Kevin Dady, executive chairman of Iris, said: “Iris Elements was conceived as customers told us they needed to simply and instantly access the relevant business tools to transform their firms. Senta joining the Iris family allows us to revolutionise the cloud practice management market, delivering the functionality they require today, regardless of location.
“Iris’ heritage, combined with our 120,000 customers, investment in cloud technology, sector expertise and direct customer engagement enables us to deliver truly best in class software for the accountancy industry.”
James Kilford, CEO and founder of Senta, said: “We know practices are building advisory relationships with their clients and of course there’s even more compliance, this year has shown the need for great tools at the heart of the practice.
“We’ve spent six years listening to practices, building features and working hard to look after our clients. With the incredible Iris resources and working with an amazing Iris team we’ll be able to take our solution to the next level. We couldn’t be more excited about Iris investing in Senta and joining the Iris family.”