KPMG has announced it has appointed former Ogilvy Netherlands boss Edgar Molenaars to its consulting arm.
Molenaars will lead the Big Four firm’s customer and brand advisory work, which helps clients with customer strategy, customer experience, marketing and sales transformation, brand advisory, media value advisory, design thinking, marketing innovation and social media.
The new partner joins KPMG following a career in media and advertising, in which he won two Effies for his work with Rabobank and Ford.
Molenaars said: “The activities of the creative industry and consultancy firms are converging. Customers increasingly want an integrated approach in which brand, technology and data are leveraged. I believe in the complementary worlds of consulting and creative, and in particular in the sweet spot in between both realms.”