EY has announced a partnership with Indian e-commerce firm Paytm Mail, which will see the accountancy firm undertake audits to help it build a “technology driven Fraud Prevention System”.
The partnership aims to strengthen the company’s mission to build a “secure and trusted” shopping experience for buyers and partnered sellers across India and in its soon to be launched global operations.
Paytm Mail also has a business operations team which works with partnered merchants to plan and execute cashback offers and promotions. The partnership will also see the Big Four firm undertake audit and fraud prevention using both human and AI.
Srinivas Mothey, senior vice president at Paytm Mall, said: “Our partnership with E&Y will help benchmark with global best practices as we build a Technology Driven Fraud Prevention System to scale our operations. Our teams continue to work closely with E&Y to share our learnings and insights. We are committed to build a trusted commerce platform and will take strict action against wherever needed.”
