Rebrand
Our coverage on rebrands focuses on the strategic repositioning, visual identity changes, and messaging shifts undertaken by accountancy firms and professional services organisations across the UK. Accountancy Today reports on firm-wide rebranding initiatives, mergers and name changes, and the rationale behind updated brand strategies. We analyse how rebrands reflect evolving client priorities, market positioning, and cultural values within the profession. Our editorial also explores the operational, marketing, and reputational implications of rebranding—particularly for firms undergoing transformation or entering new service areas. This coverage provides accountants, marketing leads, and firm partners with insight into the role of brand in shaping firm identity and competitive differentiation.
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Jul- 2025 -2 JulyPeople Moves
HaysMac promotes three to director roles
Accountancy and tax advisory firm HaysMac has announced the promotions of Lotte Williams, Nicky Dockree and Jackson Berry to director positions. The trio’s appointments form part of HaysMac’s strategy to strengthen leadership across its sector teams and reflect its emphasis on developing internal talent. Williams joined the firm in 2014…
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1 JulyBusiness
Streets expands into NI following Fitpro Financial merger
Accountancy firm Streets has expanded into Northern Ireland following a merger with Fitpro Financial Limited. The deal, which took effect on 31 May 2025, sees Fitpro Financial become part of Streets, with the newly combined practice operating as Streets (Belfast) Limited. It marks the first time Streets has established a…
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May- 2025 -13 MayPeople Moves
UHY Nottingham expands trainee programme with new grads
The Nottingham office of UHY has expanded its trainee programme through welcoming a new cohort of aspiring accountants to the team. Adding to the 14 trainees already at the firm within the audit, accounting and business services (ABS), and financial planning teams, the latest cohort consists of five graduates who have…
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Apr- 2025 -30 AprilNews-In-Brief
Today’s news in brief – 30/4/2025
CHW, a Bolton-based accountancy practice, will rebrand as Cowgills at the end of April, solidifying its identity within the Cowgills group, which it joined via a 2016 acquisition. The change supports Cowgills’ wider strategic goals following its recent acquisition of NRB in Wigan and integration into the Sumer Group in…
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30 AprilLatest News
CHW rebrands under Cowgills name to support continued growth
Bolton accountancy practice, CHW, will officially rebrand as Cowgills at the end of April marking another significant milestone in the firm’s development and aligning with its long-term strategic growth ambitions. Having been part of the Cowgills group since the acquisition of Warings in 2016, which later rebranded, CHW has consistently…
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9 AprilNews-In-Brief
Today’s news in brief – 9/4/2025
Larking Gowen has appointed Andrew Robinson as a new Business Tax Advisory partner, effective April 1, 2025. Robinson brings over 25 years of experience advising entrepreneurial, owner-managed businesses, charities, and not-for-profit organizations. Having previously worked in national firms, Robinson is excited to support East Anglia’s business community and contribute to…
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9 AprilBusiness
Claritas Tax unveils rebrand
Claritas Tax has unveiled a new brand identity, which includes a redesigned logo and website. The rebranding is part of the group’s strategic vision as it self-describes as the UK’s “largest” independent tax advisory firm. According to Claritas Tax, the brand reflects both its “past success and the unique approach…
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Mar- 2025 -6 MarchBusiness
Ground Control Business Management acquires Clay GBP
US-based tax advisers and wealth management firm Ground Control Business Management has expanded in the UK with the acquisition of all-service accountancy firm Clay GBP. The acquisition will see Ground Control integrate Clay GBP into its operations and rebrand it as Ground Control. Additionally, Clay GBP partners Richard Smethurst, Nick…
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Feb- 2025 -24 FebruaryNews-In-Brief
Today’s news in brief – 24/2/2025
Grant Thornton has introduced a dedicated Entrepreneurial and SME Services team to support fast-growing businesses and startups. Led by partners Tim Taylor and Gareth Hitchmough, alongside senior colleagues, the team will offer personalized guidance to entrepreneurs, focusing on areas such as talent retention, AI adoption, international expansion, and tax-efficient exits.…
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17 FebruaryNews-In-Brief
Today’s news in brief – 17/2/2025
FRP Advisory has announced its Q3 trading is ahead of board expectations across its five services. The board declared an interim dividend of 0.95p per share, a slight increase from last year’s 0.9p, to be paid on 13 June 2025. The company remains confident that its strong pipeline and activity…
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