Accountancy Today reports on Client Acquisition, examining how firms across the UK accountancy profession attract, retain and grow client relationships. Our reporting highlights best practice in business development, marketing, digital outreach and networking, as well as the role of mergers and acquisitions in expanding client bases. Coverage also explores challenges such as pricing, competition and regulatory compliance, alongside strategies for strengthening client trust and service delivery. This archive provides accountants, partners and directors with insight into the methods firms use to secure sustainable growth and competitive advantage.