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Cooper Parry has acquired south-west London financial planning firm Gem and Co as it continues to expand its wealth management arm.
The acquisition brings Wimbledon-based Gem and Co, an independent chartered financial planner founded in 2001, into Cooper Parry Wealth. Financial terms of the deal were not disclosed.
Gem was formed by managing director Gareth Rees and focuses on professional clients and high-net-worth individuals. The firm already follows an evidence-based investment approach aligned with Cooper Parry Wealth’s model and will continue to operate with its existing team following the transaction.
The deal is Cooper Parry’s eighth acquisition since partnering with New York-based private equity firm Lee Equity Partners in April 2025. It pushes the group’s pro forma turnover beyond £250m as it works towards a stated target of £600m by 2028.
Cooper Parry Wealth is targeting revenue of more than £50m by 2028 as part of the wider group strategy, which spans professional services, wealth management and digital services.
Rees said: Joining Cooper Parry Wealth supercharges our mission to bring financial planning to more people and deliver independent, evidence-based investment advice. Our clients will see the same trusted team, now backed by greater scale, technology and specialist expertise.”
Dave Kendrick, managing director at Cooper Parry Wealth, added: “What Gareth, Elliott and their team at Gem have created over the last 25 years aligns brilliantly with our vision. We’re re-defining the stereotypes of wealth management. This approach is both unique and disruptive, blending personalised advice, operational scale and recurring revenue.”
Ade Cheatham, chief executive at Cooper Parry, concluded: “I’m delighted to welcome Gareth, Elliott and the team on board. They built a high quality and super relevant business. As we create a single scalable powerhouse, Cooper Parry Wealth plays a key role in accelerating our trajectory. I can’t wait to see how this latest acquisition adds real value to our client-focused vision.”
