EY launches GenAI platform

EY has announced the launch of “EY Competitive Edge,” a proprietary intelligence cloud-based platform that generates real-time tailored insights on markets, companies and sectors at pace. 

The platform is designed to transform the landscape of strategic decision-making by harnessing the power of multiple sources of data and the latest generative AI (GenAI) technology to help deliver deep insights to EY teams and clients.

Drawing from an extensive knowledge base, EY Competitive Edge integrates EY proprietary intellectual property with a vast array of external data sources including credible external databases, company reports and publicly available information in real-time. 

The result is an expansive layer of data and real-time insights that better equips EY teams with the ability to provide clients with precise solutions tailored to their strategic needs with “remarkable” efficiency.

At the heart of the platform is a “sophisticated” AI-driven engine, which integrates Microsoft’s GenAI technologies augmented by their exclusive algorithms. Leveraging Microsoft’s Azure OpenAI, AI Search and Azure Cosmos DB, the platform enhances data harmonisation and powers sector-specific data querying, leading to “rapid and highly relevant insights”. 

EY Competitive Edge also leverages the EY.ai unifying platform, which includes Microsoft’s suite of tools in its technology stack, further helping to enhance data management capabilities. EY.ai powers a multitude of strategic applications such as target screening, company and customer insights, competitor analysis and market/sector assessments, all designed to provide clients with a competitive advantage.

Tony Qui, EY global strategy and transactions, chief innovation officer, said: “In today’s complex business landscape, organisations and leaders need to navigate multiple layers of data to drive agile and confident decision-making. EY Competitive Edge helps clients do just that, offering the opportunity to collate, explore and interrogate a rich set of data and insights, and make better, more informed organic and inorganic strategic decisions. 

“EY Competitive Edge reflects a continued commitment to provide innovative solutions that help clients stay at the forefront of technology to gain competitive advantage.”

Lydia Smyers, vice president, Northeast US, Americas Enterprise, Microsoft, added: “Today’s announcement marks another milestone in our longstanding relationship with the EY organisation. The collaboration is a powerful combination of the EY organisation’s industry-leading capabilities and Microsoft’s advanced data and AI platforms. Together, we are helping businesses to leverage deep insights that drive innovation and strategic growth.”

Andrea Guerzoni, EY global vice chair – strategy and transactions, concluded: “EY Competitive Edge supports front-end strategic discussions with clients across all aspects of their growth strategy. In a merger and acquisition (M&A) scenario it helps clients to process vast amounts of data – from newsfeeds to real-time investments – to uncover insights that help narrow down potential acquisition targets. Used in tandem with other EY M&A technologies, it could help transform the deal process – from strategy to execution.”