Begbies Traynor advises Salts Healthcare on Ostique Connect deal

Begbies Traynor has advised Salts Healthcare on its acquisition of the ostomy peer-to-peer support mobile app, ‘Ostique Connect’ after the company, Ostique Ltd, went into liquidation.

Ostique appointed Craig Povey and Gareth Prince from Begbies Traynor as joint liquidators on 13 August 2025 to sell the assets of the company as part of a managed wind down of the company.

The deal, which was completed on 12 September 2025, ensures that users of the Ostique Connect app can continue to do so as part of the Salts Healthcare family.

Operating from headquarters in Birmingham, Salts is split into two divisions: Salts Stoma Care, which designs and manufactures stoma care devices and additional products and Medilink, a national network of 17 Dispensing Care Centres that supply and dispense stoma care and continence products by all manufacturers.

Povey, partner at Begbies Traynor, said: “The completion of this deal means that customers of Ostique can continue to use the Connect app under the new ownership of a Birmingham-based international medical manufacturer.

“Under Salts Healthcare, the Ostique Connect app can continue to change the lives of those with a stoma. With the cultures and the intentions of the two businesses very much aligned this is an ideal fit and customers of Ostique will be pleased to hear that these companies hold the same values and objectives.”

Tom Wells, head of commercial at Salts Healthcare, added: “We are very happy to complete this deal. The app that Ostique created is industry-leading and has made a big impact to the lives of those who need and use them. It was very important to us that those who have relied on this app are able to continue using it and understand that we share the same values.

“All of us at Salts are really keen to get started and add the good work Ostique has already done to our own. By adding our platform and network we are sure that this app can help more people with a stoma than ever before.”