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Beever and Struthers has revealed that it has advised Heathside trading on its sale to Saga Invest for an undisclosed sum.
Blackburn-based Heathside is a distributor and manufacturer of toys and collectibles with operations in the UK and the Netherlands.
Heathside has experienced rapid growth over the last few years and is well known for its pop culture and licence-based brands, Khadou and Master Replicas.
These brands work with properties such as South Park, Minecraft, Deddy Bears, Five Nights at Freddy’s and Star Trek amongst others.
Following the sale, Robert Myers, co-founder will retire while the other co-founder John Nelson will serve as interim CEO until the beginning of 2025.
Gregory Benassar will become co-CEO, with shareholder Darren Epstein (EVP Global Business Development), Max Nelson (Head of Sales) and Simon McIntosh (Finance Director) remaining to ensure continuing growth within the business.
Saga Invest is comprised of four members: Benassar, Alexis Desplats, Alexander Dubynski, and Jürgen Helmhold.
Myers said: “After so many years, I am delighted to hand over the reins to the next generation. Under the management of SAGA Invest and the rest of the leadership team, I know the business is being left in the most capable hands, and I look forward to following the company’s success moving forward.”
Benassar, principle at SAGA Invest, added: “We are building a Pan-European distribution and manufacturing solution at the intersection of toys, collectibles, and other licensed goods. As such, we are delighted to complete our purchase of Heathside, a very successful company within all these segments. We are entrepreneurs at heart, and we see that as core to the Heathside business. We wish to continue and enhance that philosophy.”










