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Affinity Associates acquires Flemmings

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Consultancy firm Affinity Associates has utilised a seven-figure finance package supported by HSBC UK to acquire Flemmings, a multi-disciplinary business advisory group. 

With the new deal, 28 Flemmings employees will become part of Affinity Associates and its Croydon site will join Affinity Associates’ network of global offices.

Dharmesh Amin, director at Affinity Associates, said: “We are delighted to welcome Flemmings to the Affinity Associates family. Its shared values and collaborative approach to business make the two organisations an ideal fit – and we are looking forward to seeing what can be achieved together. 

“We also want to thank HSBC UK for its support in making this acquisition happen. We are excited about the future as we start making our growth plans a reality.”

Affinity Associates has fourteen offices globally and provides a wide range of services and its current plans are focused on being amongst the top 50 accountancy firms in the UK within two years.

Alongside the new Flemmings addition, Affinity has also switched its primary banking to HSBC, as part of a deal to fund future strategic acquisitions.

David Cox, relationship manager at HSBC UK, said: “With the current economic situation, it has never been more important for businesses to keep track of their finances. We are pleased to welcome and support Affinity Associates as it continues to grow its business and provide valuable financial support to SMEs across the UK.”

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