Naked Wines has announced the appointment of Shawn Tabak as its new CFO, with Tabak assuming the role on 7 December 2020.
The appointment follows the previous announcement that current CFO James Crawford has been appointed managing director of the Naked Wines’ UK business. He will hand over his duties to Tabak next month and step down from the board on 31 December 2020.
Tabak was previously vice president of Finance at Upwork Inc., vice president of Investor Relations and Treasury at Shutterfly and CFO at Clean Power Finance, a venture-backed company.
Prior to working in industry, he spent 10 years at KPMG in the USA and Australia, across a range of audit and transaction services roles, during which time he achieved his CPA qualification. He will be based out of Naked’s US headquarters in Napa, CA.
Nick Devlin, group CEO, said: “I’m delighted that Shawn will be joining Naked and am excited about partnering with him to deliver the next stage in Naked’s growth. Shawn’s deep understanding of driving growth through a focus on customer economics and cohorts makes him ideally suited to the role at Naked.
“Additionally, his understanding of the US market will be highly valuable and recruiting this role in the USA, our largest market, is another key step in our transition from British start-up to a US-led global pureplay.”
He added: “I’m also delighted to be working with James in his new role and given his history with Naked he will hit the ground running. James has guided the business through many challenges as a start-up and through its growth story and he will now continue to grow our UK operations in his new role as UK MD.”
Tabak said: “I’m delighted to join the team at Naked Wines, a company that’s disrupting the wine industry for the benefit of consumers and independent winemakers.
“This is an exciting time as the company’s differentiated business delivers superior value to wine consumers in a large and growing online wine market, and I look forward to working with this strong team to create value for customers, employees, and shareholders.”