Wolffe, who will join the board immediately, has over twenty years’ experience in finance roles for both public and private businesses, including the group CFO role at HMV Group where he addressed a range of retail and financial challenges.
He has also held senior financial and executive positions at leading global consumer and media businesses, including the roles of finance director of ITV Studios, CFO at AOL Europe, and finance director, BBC Magazines and Consumer Publishing.
Since 2018 he has been Interim CFO in a series of private equity backed retail and technology businesses.
Wolffe joined Ted Baker in January as interim chief financial officer from Genius Sports.
Wolffe said: “I was extremely pleased about joining Ted Baker back in January, and my time with the business since then has revealed the huge opportunities that lie ahead for this iconic British brand.
“The business has faced into a number of challenges in the months since I joined, and while we still have much to do, our progress so far gives me confidence that we can deliver our transformation plan and create value for all of our stakeholders.”
Rachel Osborne, CEO, added:”We are delighted to welcome David on board on a permanent basis, following a thorough process, in addition to the capability we have seen him display in recent months.
“I have thoroughly enjoyed working closely alongside him since the start of the year and David has quickly gripped the issues inside the business and developed solutions to put things right. I look forward to his continued significant contribution to the leadership team, as we work together to return Ted Baker to profitable growth”.