Big Four

PwC partners with British Athletics

Big Four accounting firm PricewaterhouseCooper (PwC) has partnered with British Athletics, as its official data intelligence partner, the partnership will run past the Tokyo Olympics in 2020.

The British Athletics World Class Programme is UK Sport’s National Lottery-funded initiative to support the delivery of success at the Olympic and Paralympic Games.

PwC will provide a range of services from data acquisition and modelling to reporting, visualisation and advanced analytics, generating insights not previously possible from the full range of data sources available to the programmes.

Neil Black, British Athletics performance director said: “This is an absolutely ground-breaking partnership for British Athletics to work with PwC and I am thrilled to welcome them into the sport.

“The sport of athletics is statistically and data rich, but there are limitations as to how successful it is if it is not recorded and interpreted correctly, and then provided to coaches and athletes in a way that they can make use of it – whether it is in planning their year, or altering the focus of their day to day training.

“We truly believe that, by more effectively and efficiently using data and analytics, British athletes across the Olympic and Paralympic World Class Programmes can be the best prepared in the world.”

Jon Andrews, head of technology and investments at PwC, added: “We’re really excited to partner with British Athletics in this initiative. Working with them, we hope to collectively combine the power of technology with human insight to help them and their athletes achieve superior performance. Speed is of the essence to stay ahead and we aim to bring our experience of mining data to give athletes and coaches more objective information to help them make better decisions.”

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