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Pretty Green calls in Moorfields Advisory

Liam Gallagher’s Pretty Green fashion brand has called in advisors Moorfields Advisory to oversee a strategic review of the company’s business.

According to reports by Drapers options under consideration include a possible sale, with a source telling the website Pretty Green was hit “really badly” when House of Fraser’s website went offline in 2017, following a dispute with warehouse operator, XPO Logistics. In 2017, the clothing retailer received £11m of investment from Rockpool Investments.

A Pretty Green spokesman said: “Despite sales growth for almost a decade, Pretty Green is not immune to the challenges currently facing the UK high street as customers migrate from purchasing in store to online. The growing overall demand for the brand, coupled with a strong online customer base, position the company well to navigate these changes and we are therefore considering all options with our advisers.”

A Moorfields spokeswoman added: “We are working with Pretty Green to consider all options for the business.”

Pretty Green operates 12 of its own stores along with concessions in multiple House of Fraser stores.

Just last month it emerged the fashion brand was potentially facing legal action from Croatian football club, Hajduk Split, which claimed it “did not give permission for the use of our brand to Gallagher’s fashion line”, the club said its lawyers would “examine the case”. The clothing in question features a logo very similar to that of the club’s with the wording changed from ‘Hajduk Split’ to ‘Pretty Green, Rolling With It’. Pretty Green founder, Gallagher took to Twitter to deny the accusations.

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