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East Midlands based accountancy firm, ADS Accountants and Business Advisors has unveiled a new name and rebrand as it hails a “new era” for the company after almost two decades of trading.
The firm, which was first founded in 2004 by Steve Sharp and Adam Dominey, will now be known as Nuvo, a name derived from the latin word Novus, meaning “new, fresh and modern”.
Based in Derby, Burton on Trent, Mansfield and Nottingham, Nuvo specialises in multiple industries, including construction, agriculture, retail and dentistry, offering accounts, company tax, personal tax, audit and business advisory. Its target market is specifically SMEs within the Midlands.
The company, which completed its last acquisition in April 2022, adding 15 new members of staff to the team, is aiming to become a top 100 firm by the end of 2026. It currently employs 62 members of staff across its four office locations.
This year has also seen the company become a four day working week employer and invest in staff benefits such as Care Coins, private therapy and self-help sessions.
Founder and partner, Steve Sharp, said: “This is a new and exciting era for our business and it was important we could share that vision with our employees. It was paramount that the board and the staff had a brand they could get behind and feel a part of. We will celebrate our 20th anniversary in 2024, and with so many acquisitions happening in recent years, we felt that rebranding now would give the acquired staff a real sense of belonging.
“Our new name and branding needed to be something everyone could own and identify with, while encapsulating our core values; expressive, progressive and can-do. We are looking forward to Nuvo’s future, building the Nuvo family and extending our client offering.”
Partner Simon Rogers added: “Nuvo will continue to offer fixed-fee accountancy, with a client-first proactive approach. The company was founded with the idea of friends, working together with a common objective – to provide quality accountancy services at a competitive value, with a relaxed and approachable attitude. Nuvo still holds this belief at its core and ensures this ethos is present in all levels of the business, from board members to trainees.”
