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BTG Begbies Traynor has completed the sale of attractions manufacturer Simworx to Simworx Attractions, a company wholly owned by a Liechtenstein-based entity associated with Intamin Amusement Rides.
The transaction was completed through a pre-pack administration process and resulted in 28 employees transferring to the new ownership.
Gareth Prince and Mark Malone, partners at Begbies Traynor, were appointed joint administrators of Simworx on 12 June 2026 after the business encountered cash flow pressures. The firm said the company maintained a strong order pipeline despite challenges linked to historical financial and working capital issues.
Prior to the administration, Vijay Merchant, partner in financial advisory at Begbies Traynor, led an accelerated mergers and acquisitions process to identify investment and restructuring options for the business. Additionally, law firm Gateley provided legal support on the transaction.
Founded in 2005, Simworx designs, develops and manufactures immersive media-based attractions for the global theme park and entertainment industry.
Under its new ownership, the business will work alongside ETF Ride Systems, another company within the Intamin group, with the aim of supporting future project delivery and development.
Prince said: "Simworx is well-known in the theme parks and entertainment industry across the globe. Whilst the business had a strong order pipeline, historical and working capital issues were creating cash challenges which required consideration of all avenues for restructure and rescue."
Merchant added: "We were very happy to get this deal completed and start a new chapter for the business after a very difficult period of time. Under its new ownership, and with fresh investment and direction, this company can now progress. We’re sure that it has a bright future ahead."
