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Bibby Financial Services has launched a new global website to streamline its digital presence across nine markets, as part of a wider growth and technology strategy.
The site, built using Contentstack technology, brings together the company’s regional websites under a single platform designed to improve performance and user experience. The project was delivered in partnership with Netherlands-based digital agency iO Digital.
According to the firm, this launch formed part of its long-term strategy to strengthen customer engagement through digital channels.
The redesigned site features faster load times, improved mobile performance and AI-powered search to help users find information more efficiently.
Sean Casey, head of corporate communications at Bibby Financial Services, said: “Our new website is a key part of our BFS 5.0 strategy, which aims to bring together people and technology. It’s a key development in our digital marketing strategy, unifying our brand and improving outcomes for all users.”
Contentstack chief executive Neha Sampat said the project had established “a strong digital foundation” for the company’s continued growth.
Camiel Baltussen, commercial director at iO, added: “Our new sites bridge the gap between our trusted heritage and future digital experiences. It reflects who we are – an international, family-owned business with small and medium sized businesses at the heart of what we do.”
Founded in 1982, Bibby Financial Services provides invoice finance, asset finance and foreign exchange services to more than 8,500 small and medium sized businesses worldwide. It is part of the Bibby Line Group, a family-owned company with a 218-year history across multiple sectors.
