Prime Accountants names Morgan Davies as new MD

Prime Accountants Group has announced the appointment of Morgan Davies as its new managing director, succeeding the long-serving Kevin Johns. 

Davies formally took over the role on 1 September as part of the firm’s advanced succession planning, which has been “taking place behind the scenes for some time”.  

Johns, who has worked for Prime Accountants for 31 years, has held the role of managing director since 2015. 

As well as holding the positions of Solihull BID chairman and vice-president of the Solihull Chamber of Commerce, Johns has spearheaded the group’s fundraising efforts, which have seen the business raise tens of thousands of pounds for charities such as Solihull Life Opportunities and Birmingham Children’s Hospital.

Davies is one of the four original founding partners of the group from 2007, and has stepped up from his role as director where he oversaw Prime’s audit and accounts department.

While Johns is stepping down as managing director, he will continue to work with his portfolio of clients and remains on the senior leadership team.

To facilitate Davies in his new role, fellow directors Jeremy Kitson and Paul Guise will take over his responsibility for audit and accounts.

Johns said: “I’ve planned to gradually retire over the next few years, so handing over to Morgan now means we will have a far more controlled and better transition. I’ll still be part of the leadership team, I’m still looking after my clients but I just won’t be leading day-to-day anymore.

“I said when we marked my 30th anniversary with Prime that I’ve been leaving for a long time! This is long-term succession planning and a natural progression in any business.” 

He added: I’m passing the baton to someone in Morgan who is exceptionally capable and well-positioned to keep the firm on exactly the right path.”

Davies said: “This is part of a succession plan we have worked hard on. I’ve been audit and accounts lead ever since I’ve been here at Prime, which is effectively half the firm, as well as being part of the senior leadership team.

“The culture of this company is to develop people and empower them to succeed and grow, and this demonstrates that with aplomb. As I move up to managing director, two very capable directors in Paul and Jeremy move up to audit and accounts – it’s good for everyone within the pyramid at Prime.”