Failure rates amongst startups at lowest level in a decade, PwC finds

The failure rate of new businesses relative to total insolvencies is said to be at its lowest level for more than a decade, according to new analysis from PwC. In 2024, startups accounted for 46% of total company insolvencies, the lowest proportion in a decade by a large margin, when the average proportional percentage of startup insolvencies over the past decade was 60%. Last year marked the first year the rate has fallen below 50%.