FRP Corporate Finance advises on The Coach Travel Group creation

FRP Corporate Finance has advised on the merger of seven of the UK’s leading regional coach operators to create a new national group.

The Coach Travel Group is the result of the strategic amalgamation of Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, Swans Travel and The Ready Group. The new group is now focused on delivering an ambitious growth strategy and providing best-in-class customer service.

The Corporate Finance team, led by director Alex Hunton, consultant Dave Howes and assistant manager Cameron Robertson, acted as the lead adviser from start to finish, helping to form the strategy and bring the seven operators together, including approaching investors and helping to navigate the complexities of merging the different groups.

Howes said: “We’re proud to have supported this landmark transaction, helping to ensure a satisfactory outcome for all parties. Each of the companies in the group brings years of rich heritage, proven expertise, and deep connections with the communities they serve, and we wish the new organisation all the best for its next stage of growth.”

Tom Stables, CEO of The Coach Travel Group, said: “Today marks a significant milestone not only for our group but for the UK coach travel industry; by bringing together these renowned and trusted, regional operators under one roof, we are setting the stage for an unparalleled travel experience. We’re committed to being at the forefront of the industry, ensuring every mile travelled with us is a testament to the quality and innovation we stand for.”

Kieran Swindells, managing director of Swans Travel and commercial director of The Coach Travel Group, added: “We thank the team at FRP Corporate Finance for their invaluable support throughout a highly complex process. They have expertly guided this merger from the initial concept right through to completion.”