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Bibby Financial Services (BFS) has appointed Daniel Williams as head of sales, corporate North, as it looks to expand its support for SMEs and their advisors throughout the North of England and Scotland.
Williams joins BFS with more than 16 years’ experience in corporate banking and commercial finance, having held a range of senior sales leadership roles within Lloyds Bank, most recently as director of Invoice Finance Sales.
He will head BFS’s corporate North team, responsible for developing transactions for SMEs with turnover up to £100m supporting a range of requirements including working capital and cash flow, growth and expansion, MBIs and MBOs, refinancing, restructuring, and mergers and acquisitions.
BFS UK head of sales, Stephen Hand, said: “Our corporate team is a huge part of our success, and we have excellent relationships throughout the UK intermediary community, a fantastic proposition and a risk appetite that enables us to say no when others say no. Appointing someone of Daniel’s calibre to build-on and enhance our support for SMEs and introducers is testament to our ambitious sales strategy.”
Daniel Williams said: “BFS is incredibly well placed to support businesses, overcome challenges and take advantage of opportunities they face, enabling them to unlock working capital to grow and thrive. We have fantastic people and a flexible approach to funding, so I’m delighted to join the business at such an important time for UK PLC.”










