‘Culture is key’ to more women in boardroom, says ACCA chief

Helen Brand, the chief executive of the Association of Chartered Certified Accountants (ACCA) has said that changing culture is “crucial in correcting the under-representation of women on boards”. Brand has called on businesses to appoint more female directors because it “makes sense commercially as well as ethically”. Speaking at a global conference to promote more women to senior roles hosted by the Dubai-based Board Directors Institute, she said: “Of the Forbes 500 list of the world’s biggest companies only 41 have CEOs who are women. “That’s 8%. That only makes sense if you believe that men are 12-and-a-half times smarter than women; are 12-and-a-half times more talented than women; or work 12-and-a-half times harder than women. Change is already happening… too slowly, but there is perceptible change nonetheless.” She noted that the “biggest” change is “difficult to pin down and hard to measure”, but can be classed as “cultural change”. She added: “There is wider acceptance that women should have equal access to opportunity as men in their work - including in the boardroom, if that’s where their ambitions and skills take them. “Old attitudes which discriminate against women are increasingly viewed as outmoded, outdated and just plain wrong. That has happened in our lifetimes. It is a generational change. The best businesses know this. They know that to ignore the right of women to claim equal opportunities to men is to risk serious reputational damage.” Brand said that quotas can highlight inequality, but lasting change comes from altering cultural attitudes. “It’s about communicating these values clearly, and it’s about living these values. That is why my recommendations aren’t just about quotas, or about targets. I’m not against them and they are important in jump-starting change. But if quotas can be granted, they can also be removed.” She concluded: “Even the most stringent target, robustly monitored and zealously enforced, is not as powerful as the mightiest force there is – the unstoppable power of an idea whose time has come.”