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Seymour Taylor has announced that it has chosen Workbooks CRM to help grow its revenues and increase operational efficiency throughout the business.

As part of The Hampden Group, a provider of specialist insurance, investment and financial support services, the firm provides a complete range of accountancy, taxation and related financial services.

Joanne Kingsnorth, director responsible for new business, Seymour Taylor, said: “We wanted to work with a partner with good experience in our sector who could help us to develop an effective sales and marketing process for our business.

“The combination of integrated email marketing, greater visibility of interactions on our website, lead management and engagement monitoring, with a best practice solution and some free implementation services, made Workbooks a very compelling solution.”

John Cheney, CEO at Workbooks, added: “We are very proud to be selected by Seymour Taylor.

“Our Jumpstart approach is delivering successful implementations for many businesses adopting CRM for the first time, and we’re looking forward to a successful long-term partnership with the team at Seymour Taylor.”

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