Launched in London in 2018, the in-house creative agency comprises strategists, creatives, filmmakers, developers, and event specialists.
The department, formed in an attempt to rival traditional agencies, is tasked with enhancing Deloitte’s position as a commercial services brand.
Its Leeds operation will reportedly create 50 job opportunities by the end of 2021, with applications already open for 20 new roles.
Annabel Rake, partner a CMO at Deloitte, said that Leeds will provide “a vibrant backdrop” that will support the group’s aims to “launch award-winning campaigns”.
Stuart Cottee, practice senior partner for Yorkshire and the North East at the group, said: “Having 368’s creative and digital prowess on our doorstep is yet another string to the bow of the burgeoning creative community that we have here in Yorkshire.
“Seeing businesses and sectors like this grow and flourish in the North is a key facet of levelling-up, and we are pleased to be part of the growing momentum for greater investment across the nations and regions.”
Nick Burbridge, agency director, and David Harris, 368 creative director, will continue to lead both the London and Leeds sites.
While working from a London base, the film studio and experiential teams will “collaborate closely” with the Leeds 368 site.
Harris said: “Leeds for many generations has been the home of inspirational innovators and creators who continue to drive the city’s evolution.
“Creating more of our work in this region will allow 368 to continue shaping compelling campaigns that capture the attention of our clients and communities across the UK.”