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KPMG Deal Advisory appoints Value Creation practice lead

Rajesh Sennik will lead a commercial and operational strategy team to maximise deal value for the firm’s broad client base

KPMG’s Deal Advisory practice has appointed Rajesh Sennik as the leader of its growing Value Creation practice in the UK.

Sennik joins the firm from FTI Consulting, where he was responsible for leading and developing the firm’s TMT practice across EMEA, working with leading corporates and private equity funds on transactions, operations and strategy. 

Prior to this, Sennik worked at Fidelity Investments and Accenture, where he was a partner in the TMT team and leader of the Strategy Practice in India.

KPMG said he brings a “wealth” of experience advising on some of the most significant transactions in the market, including advising on Europe’s largest leveraged buy-out, that of Alliance Boots, and recently both Eurofibre and GTT’s European fibre businesses.

In his new role, Sennik will lead a commercial and operational strategy team to maximise deal value for the firm’s broad client base using a hypothesis-led approach, enabled by deep sector knowledge and advanced data analytics.

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Liz Claydon, head of Deal Advisory for KPMG, said: “I am delighted to welcome Rajesh as head of our rapidly growing Value Creation team. This is an exciting and timely senior hire for the practice. The M&A market is seeing significant momentum, and our clients are increasingly taking a more holistic approach to deals, ensuring no value is left behind.

“As one of our Deal Advisory investment priorities, our vision is to be recognised as a leading provider of forward looking, distinctive advice to both corporate and private equity clients, helping them to identify, create and protect value across the transaction life-cycle at deal speed. With Rajesh at the helm of the team, I know that we’ll be able to bring a wealth of insights, expertise and value to bear.”

Sennik said: “I am tremendously excited to join such a high performing team. We are at a unique point in technology history, where the pace of innovation is disrupting multiple sectors. This will create opportunities for investors. Just look at the recent changes in the TMT landscape, for example.

“The deal advisory market has shifted in recent years. Clients are both demanding and deserve a robust, strategic and joined-up view on historic and future performance, synergy cases and cash flows. This requires insights to be fully integrated across all disciplines; something which only firms such as KPMG are capable of.”

He added: “At the end of the day though, it is all about return.  Often too little emphasis is given on performance during the first twelve months post-transaction. Those deals which achieve year one targets will generate high returns, whilst for others, the return is often more a function of luck. 

“This is where I believe we can make a real difference, and why I’m so looking forward to working with our clients to help them on their investments.”

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