According to the firm, the rebrand reflects its “aspiration to bring choice and a different perspective to the audit, tax and advisory market, and reaffirms its commitment to building a fair, prosperous and sustainable world”.
The rebranding includes a new “visual identity” to the brand, alongside a new logo that the firm calls a “confident, understated wordmark that is free of symbols and taglines”.
It comes as the group has doubled in size in the past ten years to become an international organisation, with operations in more than 90 countries and territories worldwide.
The group now has almost 25,000 colleagues around the world, while the Mazars North America Alliance has brought an additional 16,000 professionals available to serve Mazars’ international clients who operate in the USA and Canada.
The firm added that the rebrand follows its “steady, balanced growth and successful expansion, which reflects its strong position in the marketplace”.
Last year, the international audit, tax and advisory firm recorded revenues of €1.8bn (£1.6bn), up 10.4% compared to the previous exercise. The increase in revenues in 2018/2019 was supported by a “strong” 9% organic growth.
Hervé Hélias, CEO and chairman of Mazars Group, said: “I’m very excited to reveal our new brand identity and positioning, after two years of deep and broad consultation with our partners, employees, clients and stakeholders.
“It reflects who we are today and confirms our aspirations for the type of firm we want to be in the future.”
He added: “We are one connected team around the world, with the scale to serve large international clients and the agility to be creative and personal in our approach.
“In each country we operate, our teams combine cultural understanding with global perspective, offering clients of all shapes and sizes a true partnership, one that gives them confidence in their business and helps them achieve their ambitions.”