KPMG concludes sale of Antler brand

KPMG has announced that Antler’s brand, online retail business and assets have been sold to an ATR group company, following the appointment of joint administrators, Will Wright and Steve Absolom. 

The luggage brand, founded in Bury, Lancashire in 1914, had traded across a number of retail outlets and various online channels prior to its administration. 

The company first collapsed into administration on 18 May, following the impact of Covid and the nationwide lockdown. 

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After KPMG’s appointment, joint administrators continued to trade the business through its online channels. A “number” of staff retained by the administrators have transferred to ATR as part of the transaction. 

Will Wright, partner at KPMG and joint administrator, said: “We are delighted to have concluded this deal which safeguards the future of this storied and iconic brand. 


“With travel restrictions now easing, ATR is in a strong position to be able to take the Antler business forward.”

Amber Spencer-Holmes, chief marketing officer at Antler, said: “Antler holds a unique position in the market, designing contemporary luggage and travel accessories with the quality and reliability expected of a brand with over 100 years of expertise. 

“We remain an ambitious and highly motivated team, and with a fresh new website launching imminently, we’re confident Antler has the positioning, product development plans and digital-first strategy in place to secure a successful future.”

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