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Why now is the time to shout about your professional membership?

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We all know that accountant is not a protected or regulated term, which means that any individual or business can call themselves an “accountant”, but did you know that only 18% of your potential clients know that? Our research has highlighted that despite respondents highlighting “qualified” as the key attribute they expect of their accountant, along with “professionalism” and “trust”, only 18% know that you don’t have to have any kind of formal training to call yourself an accountant.

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