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FRP Corporate Finance has advised John Fowler Holidays on the multi-million-pound acquisition of Ruda Holiday Park in Croyde, Devon.
The family-run business, based in Barnstaple, has added the 300-acre resort to its portfolio, expanding its operations to 14 sites across the South West and South Wales. The site includes 817 pitches for static lodges and caravans, touring and tenting, and a glamping village. The deal also transfers ownership of Croyde’s blue flag beach.
FRP’s corporate finance team, led by director Alex Patey, acted as buy-side adviser on the transaction, identifying Ruda as a strategic target and leading negotiations. FRP’s financial advisory team, headed by partner Matt Whitchurch, managed the financial due diligence to support funding from HSBC.
Patey said: “Across the holiday industry we’re seeing continued confidence in those operators who prioritise delivering a strong product offering for their customers. Resorts like Ruda Holiday Park, that provide this along with an ideal location, will continue to be in demand from operators like John Fowler Holidays who are well-run and have clear plans for growth.
“This acquisition is an exciting step for all those involved and goes to reinforce John Fowler Holidays’ position as one of the leading family park operators in the region.”
Founded more than 70 years ago, John Fowler Holidays employs 800 people and has an annual turnover of £50m.
Oliver Fowler, property director at John Fowler Holidays, added: “This strategic purchase marks a significant milestone in our firm’s ongoing expansion, and commitment to providing exceptional holiday experiences in some of the UK’s most sought-after destinations.
“The support provided by Alex and the team at FRP Corporate Finance was crucial in helping us achieve this deal. We approached them for their knowledge of the sector and ability to manage complex negotiations, and they certainly didn’t disappoint.”
