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Xeinadin has appointed Peter Anderson as its new chief operating officer (COO), reinforcing its senior leadership team amid a “pivotal stage” of growth for the firm. Anderson, who has been with the firm since its formation in 2018, brings “extensive” knowledge and an “unwavering commitment” to the role, with an advisory background that encompasses restructuring and strategic transformation.
His appointment comes as the firm enters a new phase of maturity, marked by sustained M&A activity, continued investment in digital enablement and a “clear emphasis on people-first leadership”.
As COO, Anderson will oversee the delivery of the firm’s operating model and lead integration efforts across newly acquired firms.
His remit will include integrating these new additions into a single operating model “without losing the relationship-driven foundation that has underpinned the group’s success to date”.
Derry Crowley, CEO of Xeinadin, said: “Pete knows this business inside out – not just the operational nuts and bolts, but the heart of what makes Xeinadin work for SMEs. His approach isn’t about rolling out a one-size-fits-all model.
“It’s about building consistency that improves our service. He understands that owner-led businesses choose us because we stay close, speak their language and offer the kind of support that actually helps them move forward. Pete’s role is about making sure we do more of that, better, as we continue to scale.”
Anderson added: “I’ve been part of Xeinadin since the beginning, and I’ve always been clear on what we stand for. SMEs have had no one truly fighting their corner – no one bringing them industry-leading quality, a proper range of services or real innovation tailored to their needs. That’s what Xeinadin is here to change.
“This isn’t about chasing bigger clients because we’ve grown. It’s about using our size to be better for the people we already serve. We’re bringing them the kind of expertise you’d expect at the top end of the market, but delivering it with the care and consistency of a local relationship. That’s the model I’ve been helping to build from day one, and I’m proud to lead its next phase.”
