Cooper Parry acquires marketing cloud intelligence specialist

Cooper Parry has further strengthened its suite of digital businesses with the acquisition of marketing cloud intelligence (formerly Datorama) specialists Front Foot.

The deal unites the firm’s London-based consultancy with recent acquisitions Cloud Orca and MacroFin, as it creates the UK’s next gen professional services group.

This is the firm’s twelfth deal within the last 22 months.

Since 2017, Front Foot has delivered AI powered marketing intelligence to a full spectrum of clients, from global marketing agencies to multi-national enterprises, ecommerce, publishers, government, retailers, SMBs and independent digital agencies across many verticals.

Founders Christian Osborne and Sam Eaton will not both join Cooper Parry as data and intelligence directors.

Ed Rowland, head of CP Digital, said: “Bringing Front Foot into the CP Digital family is a brilliant fit – strategically and culturally. Christian and Sam have built an outstanding reputation. Their data and marketing intelligence specialism perfectly complements our existing Cloud Orca (Salesforce) and MacroFin (NetSuite) businesses.”