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FloQast, an accounting transformation platform, has announced the appointment of Ben Schechter as chief marketing officer (CMO).
With more than 25 years of experience leading global marketing teams across SMB, mid-market, enterprise, and consumer sectors, Schechter will oversee FloQast’s marketing strategy as CMO.
He will focus on enhancing FloQast’s brand presence, increasing awareness of the company’s ongoing growth and innovation, and supporting sales strategy.
Schechter will also oversee all marketing functions, including brand and content development, demand generation, customer marketing, corporate communications, product marketing, and marketing operations.
In his new role, he will report directly to FloQast president and chief revenue officer Josh Glover.
Prior to joining FloQast, Schechter served as chief marketing officer at RingCentral, where he led a global marketing team of 130.
Before RingCentral, Schechter held senior marketing roles at Adobe, Box, and Yahoo!, where he led high-performing teams and drove significant improvements in customer acquisition, monetisation, and retention.
Additionally, Schechter holds an MBA in Marketing from UCLA Anderson School of Management and a BA in Sports Management and Communications from the University of Michigan, Ann Arbor.
Schechter said: “I’m excited to join FloQast at such a pivotal moment in its growth,” said Schechter. “FloQast is powered by a remarkable group of people with a fantastic culture. I’m thrilled to lead a world-class marketing team and play a critical role in driving momentum and evangelising FloQast’s mission of transforming accounting.”
Glover added: “Ben’s extensive experience in building and scaling marketing organisations, along with his proven ability to drive growth through innovative multi-channel strategies, makes him a valuable addition to the FloQast leadership team. Marketing plays a critical role in our continued growth, and we are confident that Ben’s leadership will help us enhance our market presence and deliver even greater value to our customers.”
