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PwC has signed an agreement with OpenAI to accelerate the adoption of ChatGPT with clients in the UK and US.
This is the latest advancement of the firm’s investment in AI that will expand its technology ecosystem, bring GenAI deeper into its enterprise, and enable PwC to scale AI capabilities across businesses to help drive accelerated impact for clients.
By being at the forefront of deploying these models into businesses, the firm feels “uniquely positioned” to help clients leverage ChatGPT Enterprise for better and faster ways of working.
By embracing ChatGPT Enterprise across its workforce, it will bring first-hand experience of AI transformation to clients, complementing its assurance, tax and advisory services with a broad array of business and industry solutions.
Through ChatGPT Enterprise, the UK and US workforces gain access to the “most powerful” version of ChatGPT, along with enterprise-grade security and privacy. The firm will also benefit from access to the latest tools, which will include OpenAI’s recently announced ChatGPT-4o model and new capabilities focused on voice and image.
Examples include developing custom GPTs to help the workforce with reviewing tax returns, proposal response generation, software lifecycle assistants, dashboard and report generation.
Umang Paw, incoming chief technology officer, PwC UK and Joe Atkinson, vice chair – chief products and technology officer, PwC US, said: “We are actively engaged in GenAI with over 95% of UK and US consulting client accounts alongside discussing the use and implications of AI with many of our audit clients, emphasising the near universal demand across industries for the transformative power of this technology.
“At a time when business leaders across industries demand outcomes and business impact – and not just potential – PwC’s expanded relationship with OpenAI provides a playbook for companies looking to scale their AI infrastructure, apps, and services.”
This relationship with OpenAI strengthens the firm’s long-standing commitment to AI, building upon the UK and US firms’ initial three-year, $1bn (£786m) investment announced in April of 2023.
Paw and Atkinson added: “The adoption of GenAI tools within our organisation has enabled our own internal transformation. We have redefined our internal processes enabling us to provide even greater value to our clients with enhanced quality and velocity, all while maintaining a responsible approach to AI. These advanced tools also underpin our approach to delivering human-led and tech-powered solutions and to building trust and sustained outcomes in line with our global strategy, The New Equation.”
