Moore Kingston Smith advises Rockpool Investments acquiring Seen Group

Moore Kingston Smith has advised private equity firm Rockpool Investments on its acquisition of Seen Group Limited, a beauty marketing and communications company.

The multi-disciplinary advisory, tax and audit firm said this acquisition represents a major platform investment for Rockpool Investments, opening up new opportunities within its growing consultancy services and reinforcing its position in a market where data-driven, insight-led brand building is being increasingly sought after.

The Moore Kingston Smith team was headed by Mike Orton, head of transaction services, working with Florence Horne, transaction service associate director, Tom Acland, M&A tax Director and Sam Talbot, M&A tax manager to offer financial and tax due diligence services.

Rockpool Investments, established in 2011, is a private equity firm focused on enabling high-net-worth individuals and family offices to invest directly in private companies.

Giving equity and loan capital to profitable UK-based companies, it has invested over £800m since its creation.

Seen Group is a beauty specialist marketing services business, working on brand and campaign strategy, creative and content, communications and talent, brand experience and influencer marketing.

The business, which majoritively employs women, holds long-standing relationships with beauty conglomerates such as Unilever, L’Oréal, Estée Lauder, Coty and Shiseido, whilst also having launched and scaled a portfolio of high-growth emerging brands.

Guy Nieuwenhuys, investment director at Rockpool Investments, said: “Moore Kingston Smith provided strong support through the process. Their understanding of how we work, as well as their knowledge of the PR, social and influencer sectors, meant we stayed ahead throughout. The advice they provided was instrumental in securing a successful transaction. A big thank you to the whole team who supported us through the deal.”

Mike Orton, partner at Moore Kingston Smith added: “Deals like this highlight the continued appetite for high-quality businesses. It’s been a pleasure working with a team so focused on delivering excellence, and we’re proud to have supported them in their next phase of growth following this transaction. It’s always rewarding to use our specialist understanding of marketing services to support investors in navigating the nuances of this dynamic, fast evolving sector.”