Accounts & Legal launches new digital presence

Accounts and Legal, one the country’s fastest growing disruptors in the finance and legal spaces, has recently launched a new brand identity and website developed by Manchester-based full-service digital agency Pixel Kicks. Accounts and Legal was established in 2015 and offers SMEs across the UK a range of financial and legal services including management accounts, tax planning and cashflow forecasting as well as support on employment, commercial and corporate law matters. The rebrand and new website were jointly commissioned as Accounts and Legal gears up for the next phase of its ambitious growth strategy. It is aiming to be a Top 200 firm within 2 years, and this year it was named the Xero Large Firm of the Year at the prestigious 2023 UK and Ireland Xero Awards. Pixel Kicks won the contract following a pitch process in Q4 2022. The rebranding element of the project included a full brand workshop, competitor research and customer analysis which then led onto the creation of the final brand identity. It is now being rolled out across all communication, marketing and social media channels. The website’s primary purposes will be to promote Accounts and Legal’s fully integrated offering, to generate quality enquiries from companies and sole traders operating across a range of industries including digital marketing, construction, technology, property and retail, and to improve inbound conversions. It will also be used as a knowledge hub for existing and potential clients thanks to a rolling calendar of regular thought leadership and insight pieces. Ben Smith, head of content at Accounts and Legal, said: “It’s been a great couple of years for the firm and it’s amazing to now have a website and brand that really reflects where we are as a firm. Our disruptor approach has certainly shaken the sector up, but we want to build on that success by helping even more small businesses to grow and thrive. “Our new brand demonstrates the progressive yet highly knowledgeable and professional approach we take to our work, but it also represents our philosophy of turbo charging the accounting and legal industries. They sometimes have a staid and boring reputation thanks to what we call ‘the dinosaur firms’ who are unwilling to change, but we try to be very the antithesis of that. We are proud to be vibrant and energetic and we want to work with our clients to help them be better and more driven; we don’t shy away from that, we celebrate it.” He added: “Pixel Kicks has done a brilliant job of bringing that all to life and we are confident the new brand and website will propel us forward as we continue on our mission of being a leading force in the support of the SME community.” Chris Buckley, MD of Pixel Kicks, said: “This project has been a joy to work on. Accounts and Legal aren’t the run of the mill professional service firm so we’ve been able to capitalise on their straight talking, jargon free and no-nonsense ethos. The result is a visually strong and bold brand that isn’t traditional but that certainly creates real standout.”