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FRP has advised Wolfson Brands, a specialist sports nutrition e-commerce business, on its sale to global wellbeing and lifestyle ecosystem, The Original Fitness Factory.
Wolfson was founded by Scott Dingwall and Stewart Lochrie in 2006. Wolfson utilises its in-house brand development team to create and commercialise its own brands and then sells its branded products globally, primarily through FanFuel, Wolfson’s proprietary affiliate marketing network.
Headquartered in Glasgow, FRP said Wolfson has “grown rapidly” in recent years, and now employs 40 people.
With offices in Glasgow, Las Vegas and Dubai, wellbeing and lifestyle ecosystem The Original Fitness Factory provides products and services to 10 million customers based across 77 countries worldwide.
It said the acquisition will enable greater opportunities for both businesses, across brand development, marketing, team expertise and customer leveraging, and support the group as it targets global expansion. The value of the deal is undisclosed.
FRP’s Corporate Finance team, including Alex Patey, Ben Lowe and Will Baker, provided sell-side advisory services to Wolfson and were “instrumental” in successfully negotiating and managing the sales process from inception to completion.
Patey, director at FRP Corporate Finance, said: “This is a transformational deal for Wolfson, helping to turbocharge its growth, whilst also opening up new opportunities to scale globally and enter new markets. While the ecommerce sector is experiencing a dip in consumer confidence, businesses that have a strong proposition are continuing to attract investment, and Wolfson is the perfect example.
“The business’ diverse multi-brand strategy, proprietary technology and expert teams has allowed the business to grow from strength-to-strength. We’ve known the team for many years, and we wish them all the very best for the future.”
Scott Dingwall, CEO at Wolfson Brands, said: “FRP Corporate Finance has an impressive track record of acting for businesses in the consumer e-commerce sector, and a reputation for exceptional client service, so it was a no-brainer to enlist their services. With the team’s support, we’re ideally positioned to expand our range of brands globally, and we’d like to thank them for helping us to achieve this latest milestone.”
