Accounting Firms

Begbies Traynor advises on sale of Delicious Alchemy

Kris Wigfield, Jo Hammond and Andrew Mackenzie of Begbies Traynor were appointed as joint administrators

Begbies Traynor has advised on the sale of Delicious Alchemy to Clent Management Ltd, after being appointed as administrators.

Founded in 2006, the Sheffield-based business produced both branded and own label allergen free breakfast cereals and baking mixes for the major supermarkets.

The company lost market share in its brand and became more dependent on its own label. After losing a key own label contract, its revenue fell and this was exacerbated by the impact of the pandemic with rising costs of ingredients and packaging, social distancing measures and distribution challenges.

Kris Wigfield, Jo Hammond and Andrew Mackenzie of Begbies Traynor were appointed as joint administrators.

After the sale, the business is continuing to trade and all 25 jobs have been transferred to the buyer.

Kris Wigfield, partner at Begbies Traynor, said: “This was a satisfying job to work on as it saw a Sheffield business being saved, together with numerous staff retaining their jobs.

“It was unusual in that so many professionals across the city were involved and is a great example of the depth of expertise that we have in this region.”

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