PwC has further strengthened its consumer markets practice with the appointment of Sam Waller as sector leader for consumer goods.
Waller has been a partner at the firm since 2016 and in his new role, he will provide strategic counsel to clients looking to engage and respond to changing operating environments and consumer demands.
PwC said this is alongside navigating logistical challenges posed to supply chains and inflation impacts on both consumers and business.
Additionally, Waller continues to lead PwC’s UK consulting practice for retail and consumer sectors. He has also provided business consulting advice to global clients since 1997 in markets spanning the UK, US, Europe, Middle East and Asia.
During this time, he helped clients change and create value in their businesses by leading transformation programmes focused on IT, finance, HR, procurement, legal and real estate.
Waller said: “The pandemic accelerated underlying market trends within the consumer goods sector, reshaping the industry gas we know it. It has led to higher online penetration; increased consumer focus on wellness; and, notably, a greater focus on conscientious consumption.
“As consumer goods businesses transform, the companies that can navigate cost headwinds and meet changing expectations of consumers and investors will succeed.”
Quentin Cole, UK head of industries at PwC UK, added: “Recent technological disruption has created numerous opportunities for us to work with clients providing consumer goods, as they focus on driving digital transformation given the rapid evolution of how consumers are discovering and engaging with brands.
“Sam’s significant experience working across global organisations will be highly relevant as he supports our clients to navigate some of the major market challenges and opportunities, whilst looking to promote responsible growth. I’m really looking forward to working alongside him and his teams.”